What Is Search Engine Marketing

What Is Search Engine Marketing Search engine marketing or SEM is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.


Search Marketing encompasses:
 
SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
 
Yes, we know that can be confusing — but that’s how things have evolved. Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth.
 
For those who want to learn more about either SEO or SEM, see our guides below:
 

What Is SEM & Paid Search Marketing

What Is SEO / Search Engine Optimization?
Search Marketing Advice At Search Engine Land
At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:
 

All Search Marketing

How To Guides: SEO
How To Guides: PPC
SEM Library Archives is an area of Search Engine Land that provides a collection of all stories we’ve written on the topic of SEM. We also have subcategories, including:
 
Search Marketing: Branding
Search Marketing: General
Search Marketing: Landing Pages
Search Marketing: Local Search Marketing
Search Marketing: Mobile
Search Marketing: Public Relations
Search Marketing: Search Term Research
Search Marketing: Shopping Search Marketing
SEO & SEM Tools is another area of Search Engine Land with a collection of stories we’ve written about search marketing tools. It includes these subtopics:
 
SEM Tools: Keyword Research
SEM Tools: Links
SEM Tools: URL Shorteners
SEM Tools: Web Analytics
SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:
 
SEM Industry: Acquisition
SEM Industry: Awards
SEM Industry: Community
SEM Industry: Conferences
SEM Industry: General
SEM Industry: Organizations
SEM Industry: Stats
More Search Marketing Resources
For educational search, social and digital marketing workshops and sessions, attend one of our SMX: Search Marketing Expo conferences. Our research arm and webinar site Digital Marketing Depot, also has SEM presentations available on demand, to anyone, for free.
 

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11/9/2017
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Tags: SEO , SEM , Learn SEO
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